Carey Gregg
Content Marketing & Brand Strategy | B2B SaaS · AI · Tech · Data Security
Open to senior content marketing and brand leadership roles in B2B tech. Let's talk:
About Me
I turn narrative chaos into order.For 15+ years, I've helped B2B tech companies make complex concepts land with the people who buy them, from enterprise rebrands to AI-era content strategy.My favorite work is building the systems behind the story: brand voice standards, self-serve sales libraries, and the AI content agent I built to plan, draft, and repurpose content in a consistent voice.These samples show both sides: the writing + the systems that hold a brand together at scale.
Samples
AI Workflows
Blog Creation AI Workflow
This is the workflow behind the blog skill in my custom AI content agent, which I designed and directed in Claude Code and Visual Studio Code. It takes a post from topic to published, then repurposed.The agent builds the brief, researches, drafts, and repurposes the final post for LinkedIn, X, email, and newsletters. I review the brief, verify every reference, build the approval draft, check that it's on-brand, and route it for approval when needed. Several steps call other skills I built, noted on the diagram. I mapped the workflow in Canva.Demonstrates: AI workflow design, human-in-the-loop review, prompt engineering, brand voice and accuracy guidelines
Sample Editorial Calendar for Fictional Company
I built this sample Q1 editorial calendar for a hypothetical B2B AI/data security company.I developed it with my AI agent (Claude Code + Visual Studio Code), using the content marketing workflow and editorial calendar planning skills I designed and the brand voice guidelines built into the agent. I laid it out in Canva.Demonstrates: AI-assisted content planning, funnel-mapped strategy, AEO-era measurement
Strategy & Systems
Theom Analyst Recognition Campaign
Theom received three recognitions from two analysts in one week. I created a cohesive campaign that complied with both analysts' rules. The campaign included a press release, landing pages, blog and social media posts, email templates, and sales enablement battle cards, ultimately driving a 30% increase in demo requests, 3 closed deals, and international press.These are three of the public-facing pieces I wrote for that campaign.Demonstrates: integrated campaign strategy, earned media, sales enablement, pipeline impact
Snowflake Glossary
When I began editing Snowflake sales enablement course content, each course had an ad hoc glossary written by that course's SME. This created inconsistent glossaries with terms often defined differently from course to course. It also took a lot of time to write a new one each time.I created a single, 200+-term glossary that could be linked in each course and worked with the Sales Enablement Ops Manager to upload it and keep it updated on the intranet site where AEs took their courses.Demonstrates: editorial standards and governance, cross-functional collaboration, technical translation
Note: This is a PDF of the glossary with non-proprietary details. The linked and enabled glossary is not available externally.
How I Build a Brand Voice From Scratch
This framework describes how I build a brand voice from nothing. This is the same process I used at Theom, TarrenPoint, and for Flint Avenue client work.Demonstrates: brand voice development, style guide creation, editorial enforcement
Baker Hughes Rebrand
I led the rebrand of 200+ assets for Baker Hughes in 12 weeks, a timeline that held even after COVID ended in-person meetings in week 3. This case study describes how I scaled the project.Demonstrates: brand systems leadership, workflow design under pressure, cross-timezone team management
Writing
DealHub Guest Blog Post
This is a B2B blog post I ghostwrote for Gideon Thomas, then VP of Marketing and Growth at DealHub, via SMA Marketing. It ran as a guest post on the ClickDimensions blog.Demonstrates: executive byline ghostwriting, ABM thought leadership, writing in an executive's voice
AEO Field Notes Article
I wrote this LinkedIn article to share my perspective on how B2B content needs to change for AI search engines, grounded in work I drove at Theom.Demonstrates: AI search (AEO/GEO) strategy, point-of-view thought leadership
Theom White Paper
I wrote this long-form white paper for Theom to build trust and educate a target audience of CDOs and CISOs on Theom's primary differentiator. I designed and laid it out in Canva.Demonstrates: long-form thought leadership, technical translation for executive buyers, writing & design in Canva
DeepSig Technical Blog
This is a long-form B2B blog post for an AI/wireless tech client, written to teach a technical audience and rank in search.Demonstrates: technical translation of AI/ML topics, SEO writing, B2B tech range
Note: I ghostwrote this post through SMA Marketing.
Recommendations
Shauna Herman, Revenue Enablement Manager, Redpanda Data [Snowflake]:
"Carey was brought on board at Snowflake because of her stellar reputation, and she quickly lived up to it by diving headfirst into refining our eLearning courses for Field Enablement. She took the time to learn about our complex SaaS product offerings and became a critical resource for the team by enforcing style guides and branding consistency across all projects."
Rob Horbelt, Senior Sales & Sales Engineering Onboarding Manager [Snowflake]:
"Shout out to Carey Gregg for her amazing help with the L200 content I created. She's taken a large amount of 'for nerds, by a nerd' content and turned it into something presentable and consumable. Nice work!"
Lee French, Marketing Director, Velocys [TarrenPoint]:
"Carey is professional, accomplished, and an effective leader and communicator. She has the skills to perform the work, the business acumen to make deals and manage profitability, and the leadership skills to push teams to perform. She is particularly valuable because of her broad experiences across deliverable types and industries served. She also brings a keen ability to perform heavy edits that go beyond grammar and get into theme, more effective reasoning, and integrated communication strategy."
Jean Burke-Spraker, Corporate Communications Leader [TarrenPoint, Flint Avenue]:
"If you are looking for a marketer dedicated to producing quality content, look no further than Carey."
Ariana Carruth, Head of Commercial, Senior Director, Apex [Client at Flint Avenue Marketing]:
"Carey consistently demonstrated exceptional expertise in content marketing strategies and execution. Carey possesses a deep understanding of target audiences and knows how to tailor content to resonate with them effectively. Her creativity and innovative thinking always resulted in captivating campaigns that drove significant engagement and conversions."One of Carey’s greatest strengths is her exceptional project management skills. She has an innate ability to juggle multiple projects simultaneously, ensuring that each one is delivered on time and to the highest standard. Carey is an excellent communicator and collaborator, always seeking input from team members and stakeholders to ensure that the content aligns with the overall marketing objectives."
Leena Chacko, Implementation Team Lead, Docuvera [TarrenPoint, Aesbus]:
"[Carey] is someone who knows the pulse of the industry, a master of SEO and other marketing methods, and is great at innovating and predicting the next marketing trend. She is deeply knowledgeable in marketing software and tools. She can build up and maintain a brand's voice, tone, positioning, and communication from scratch. She is adept at working in a global environment, across time zones, and handling multiple projects and product lines at the same time."
Scott Parker, Corporate Marketing Writer, Weatherford; Novelist [TarrenPoint]:
"Carey always kept the customer’s standards and guidelines at the forefront of everything she produced. In many cases, she would maintain the standards better than our clients. Her attention to detail was meticulous, and so was her positive, collaborative spirit. She guided our graphic designers to create the best possible images, strove for the writers to use consistent language and voice across all collateral, and reviewed many of the projects before delivery."